Bitchfest Festival Redesign

This project was done over almost the entire fall semester of 2025. The assignment was to either create a new festival or choose an existing one and redesign it completely. I chose to redesign the Toronto Bitchfest music festival, which takes place annually in March, featuring women and queer-led bands and artists. I took inspiration from punk and riot grrrl aesthetics, as well as the double meaning of the word "Bitch" to create a raw, grungy, and impactful brand for this festival. As one of the largest projects I've completed, this redesign includes a poster, promotional materials, merchandise, wayfinding, staff shirts, ID, tickets, social media, and a functioning digital programme.